BabyBox is a subscription for your baby's first year. You'll receive a new box every three months — four boxes in total — each filled with age-appropriate developmental toys and a parent play guide. You're billed before each box ships, and every delivery is matched to your baby's current stage of growth.

Yes — Baby Box is made specifically for babies aged 0 to 12 months. Each box is designed around a key stage of the first year, from newborn sensory play to those first big milestones near their first birthday, so your little one always has toys that fit exactly where they are.

The toys are tailored to four stages of the first year: 0–3, 3–6, 6–9 and 9–12 months. As your baby grows, each new box brings toys that support the skills they're developing right then — reaching and grasping, sitting and exploring, then moving and discovering.

Yes — even newborns benefit from the right kind of play. High-contrast patterns, gentle sounds and soft textures support early vision, hearing and sensory development. BabyBox's first box is built around exactly this, giving your newborn safe, stimulating toys designed for their earliest weeks.

Every toy is made from non-toxic, BPA-free and sustainably sourced materials that meet the highest child-safety standards. Each one is designed for little hands and mouths — so you can relax and let your baby explore freely.

For most parents, yes. Instead of guessing what to buy or replacing toys your baby quickly outgrows, BabyBox delivers the right toys at the right time — every three months. It saves you shopping, reduces clutter, and makes a memorable gift that lasts the whole first year.